Live Your
Purpose

While Ultra-HNIs continue to create wealth and reap the benefits that come with it, there lies a deeper, more significant journey that is not only fulfiling but also cements their life’s purpose.

A journey to leverage their resources to enrich themselves, their families and the society at large to create a legacy that lasts for generations to come.

3 in 4

Ultra-HNIs believe that ‘wealth security’ is critical to enable them to live their purpose

Every journey is independent and personal. For some, it is about placing a strong emphasis on their health and wellness. For others, it means bringing about changes that positively impact and elevate society. Some seek luxury, grandeur and exquisite experiences – the best that the world has to offer.

“My purpose is to maintain a healthy lifestyle, care for my family and find joy in the things I own. I value life experiences, travelling and seeking adventure.”

Live Your Purpose Meaning Base: 150

  • a. Adventure, New Experiences and Luxury
  • b. Family, Relationships and Personal Happiness
  • c. Giving Back to Society and Philanthropy
  • d. Financial and Professional Success
  • e. Continuous Learning and Self-Improvement
  • f. Health and Wellness

26%

Ultra-HNIs expressed the aspiration to be recognised as innovators who drive change in both their professional and personal lives

TOPIC 1

Philanthropy: Create a Legacy of Giving

01. Philanthropy: Create a Legacy of Giving

Wealth and generosity intertwine in India’s cultural fabric. The Indian Ultra-HNI has been pivotal in driving societal change through their substantial philanthropic efforts. With ample resources at hand and power to influence strategic changes in society, Ultra-HNIs often lead philanthropic initiatives. The ripple effect of these initiatives can redefine the future across borders.

Today, some of India’s most prominent Ultra-HNI families are renowned for their generosity and humanitarian spirit. They drive philanthropic initiatives across education, healthcare, environmental conservation, poverty alleviation and more.

In education, Ultra-HNIs have established scholarships and schools, fostering a brighter future through accessible, quality learning for the nation’s youth. Through healthcare philanthropy, they are building hospitals and funding research and in environmental conservation, they are investing in sustainable practices to battle climate change and protect biodiversity, ensuring that India’s natural heritage thrives for generations.

“My purpose is to contribute increasingly to society, to give more and more back to the community.”

TOPIC 2

Through Bespoke Experiences and Adventures: Enrich the Soul

02. Through Bespoke Experiences and Adventures: Enrich the Soul

23%

Ultra-HNIs believe adventures, gaining new experiences and luxury is the purpose of their life

“I seek adventure in all aspects of life, and I believe having new experiences provide purpose.”

The pursuit of the extraordinary has become a defining purpose for the Ultra-HNIs, who often see wealth as a key to unlocking the world’s most exclusive and life-enhancing experiences.

Whether it is commissioning renowned artists for immersive installations or chartering private jets for unique experiences around the world, Ultra-HNIs are increasingly seeking out transformative experiences that resonate with their desire for personal growth and cultural enrichment. This shift in mindset has led to a growing demand for adventure travel and experiential activities that offer a sense of discovery and self-fulfilment.

TOPIC 3

Family First, Always!

03. Family First, Always!

Ultra-HNIs understand their greatest achievement is not the money they make but how they use their resources to nurture their families and ensure that they flourish

For Ultra-HNIs, wealth management is intrinsically linked to the care of their closest kin – ensuring their well-being, security and prosperity. Education, health, luxury and legacy are the pillars upon which Ultra-HNIs build their family’s future.

“I believe in fostering joy among those around me, as I cannot bring myself to harbour hatred, even towards those who have wronged me; instead, I focus on encouraging and supporting my extended family, including my 160 nephews and nieces, often by providing financial assistance to enhance their happiness. My own contentment is deeply linked to the well-being of others, which is why I have invested significantly in the education and housing of my employees, as their happiness reflects my own.”

TOPIC 4

The World of Luxury

04. The World of Luxury

Luxury for Ultra-HNIs goes beyond ownership of high-end goods. It is a statement of status, an expression of personal identity, exclusivity and a testament to craftsmanship. The world of luxury encompasses an array of meticulously crafted items, each representing a pinnacle of artistry and design. From luxury handbags and watches to cars and automobiles, these items are not just possessions but embodiments of a lifestyle marked by rarity and distinction.

Luxury for Ultra-HNIs combines the tangible with the intangible, creating a lifestyle that is as rich in experiences as it is in material wealth. It is the joy of owning items that are the absolute best in their category. But luxury goods are not purchased solely for the sake of the experience and the statement they make but also as heirlooms to be passed on to the next generation. It is a world where every detail is considered and every luxury is personalised to reflect the individual’s highest standards and preference.

The world of luxury for Ultra-HNIs encompasses an array of meticulously crafted and highly coveted items, each representing a pinnacle of artistry and design.
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